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PREMIÈRE VISION: A NEW RENDEZVOUS AT FASHION WEEK IN SHANGHAI
|Next April 13th, Première Vision will come to Shanghai to meet fashion professionals with Première Vision Live. This event marks the beginning of a new strategic approach to the Chinese market. It is part of a wider reflection about an innovative concept whose goal will be to meet the needs of this complex and rapidly changing market.|
«Première Vision Paris has an unrivalled reputation among premium brands in China. The February 2015 edition again saw increased numbers of buyers. But we also believe it’s important to continue to bring textile excellence to China. We’ll be unveiling the concept for the new event over the coming months,» said Guglielmo Olearo, director of international shows.
Première Vision Live marks a pause in the show calendar in China. It will have a greater emphasis on special events organized around meetings and shared discussions in a convivial venue in the heart of Shanghai’s fashion district: One Xintiandi.
A special focus on jacquards, illustrated by fabric samples, will be presented by Sabine Le Chatelier, Première Vision Deputy Fashion Director. This exclusive master class will be followed by a presentation of the Première Vision Paris fashion tools and a focus on Spring Summer 16 highlights. The evening will be dedicated to the launch of the Première Vision brand and its adaptation in Chinese. Collaborations with the fashion department of the University of Donghua and the dazzling Chinese designer Rachelle Jim can also be discovered next 13 April.
Première Vision Live is organized in partnership with the Shanghai Fashion Week, with which Première Vision is laying the foundation for a lasting collaboration.
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