RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Macy's, Inc. (NYSE:M) announced it has signed an agreement to acquire Bluemercury, Inc., widely recognized as America's largest and fastest-growing luxury beauty products and spa services retailer. The transaction is expected to be completed in Macy's, Inc.'s fiscal first quarter (which ends on May 2, 2015) and be accretive to Macy's, Inc.'s earnings in its first full year (fiscal 2016).

Bluemercury, based in Washington, D.C., currently operates about 60 specialty stores in 18 states, typically in prime street-level locations and urban lifestyle centers, as well as an online business.

Products include well-known, high-end luxury beauty brands, as well as M-61, a proprietary skincare brand - all supported with personalized assistance from a team of beauty experts with a high level of technical product knowledge. Most locations include in-house spas.

Bluemercury will continue to be led by Marla and Barry Beck, who co-founded the company in 1999. Its team of approximately 500 associates will remain in their current roles operating a stand-alone Bluemercury specialty business.

Macy's, Inc. was advised in the transaction by Credit Suisse Securities (USA) LLC and Jones Day. Bluemercury, Inc. was advised in the transaction by Goldman, Sachs & Co., Patterson Belknap Webb & Tyler LLP and Cooley LLP.

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