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Janine Grosche made the move from Berlin to Beijing
16/03/13, 17:13
Menswear designer Janine Grosche made the move from Berlin to Beijing to launch and run her own label, Path. Her success proves that the less obvious route has its own advantages. Following the move to Beijing in pursuit of a job opportunity offered to her upon graduating, Janine went on to launch her own label there, embracing the challenges that come with language and culture barriers. Although it is common knowledge that the market for local, independent fashion in China is limited – overshadowed by the desire for luxury brands from the West – Janine is still optimistic that things are changing. She is in a great position today, having access to a unique market on the verge of significant development. Through her signature style of nonchalant elegance with a certain fragility, Janine is pursuing a new masculinity. Path looks set to be one of the most important emerging menswear labels to watch.

Menswear designer Janine Grosche.

press/image by NJAL
Adicionado por : netoangel | | Tags: Success, beijing, luxury, Njal, path, Janine Grosche, designer, LABEL, Berlin, Menswear
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