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Janine Grosche made the move from Berlin to Beijing
| 16/03/13, 17:13 | |
Menswear
designer Janine Grosche made the move from Berlin to Beijing to launch
and run her own label, Path. Her success proves that the less obvious
route has its own advantages. Following the move to Beijing in pursuit
of a job opportunity offered to her upon graduating, Janine went on to
launch her own label there, embracing the challenges that come with
language and culture barriers. Although it is common knowledge that the
market for local, independent fashion in China is limited – overshadowed
by the desire for luxury brands from the West – Janine is still
optimistic that things are changing. She is in a great position today,
having access to a unique market on the verge of significant
development. Through her signature style of nonchalant elegance with a
certain fragility, Janine is pursuing a new masculinity. Path looks set
to be one of the most important emerging menswear labels to watch. 
press/image by NJAL | |
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