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H&M announces partnership with Tomas Berdych
| 21/01/13, 12:16 | |
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H&M is proud to announce it has signed a long-term
partnership with the international tennis star Tomas Berdych. Currently ranked
6th in the world, Czech-born Berdych will be an ambassador for H&M both
on-court and off, and will work closely with the H&M design team on a
unique tennis collection which will debut in stores later on. Tomas Berdych’s partnership with H&M marks a new chapter
in the relationship between sport and fashion. The partnership will see H&M
clothing worn on court by a top-ranking tennis player for the first time and
will bring a professional sports influence to H&M. As well as playing in
H&M, Tomas will also be an ambassador for H&M off the court, wearing
his pick from H&M’s menswear collections. A great role model, Tomas is already one of the biggest
stars of a sport growing in international popularity, both in terms of
spectators and also those playing the game in their own leisure time. The
growth reflects that of H&M, a growing global company which continues to
open stores in new markets worldwide.  Press/image H&M
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