| #relacoespublicas #rp #rpmoda #pr #publicrelations » Agência de Marketing Digital » Extra, extra |
FERRARI: THE WORLD’S MOST POWERFUL BRAND
| 19/02/13, 11:18 | |
Ferrari is the world’s most powerful brand. And not simply in the
opinion of millions of Prancing Horse enthusiasts all over the world or,
indeed, the clients that continue to buy the cars built at Maranello
year after year, but according to the annual list compiled by leading
brand valuation experts, Brand Finance.
Ferrari took the number one spot of the top five most powerful brands
in 2013 ahead of the likes of Google, Coca-Cola, PwC and Hermes on a
list that includes the 500 most famous companies in the world. Because
of its size, the Maranello company cannot compete with the large
multinational brands in terms of overall revenues. However, its brand
rating takes into account other financial metrics, such as net margins,
average revenue per customer, and advertising and marketing spend, as
well as qualitative parameters, such as brand affection and loyalty.  Press/image by Ferrari | |
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