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#CannesLions Bolsters Creative Effectiveness with Hands-on Help
24/02/15, 15:24
As part of its commitment to assisting clients and their agencies demonstrate the value of creativity, Cannes Lions, in association with The Effectiveness Partnership, has introduced the Creative Effectiveness Advisory Scheme.

The Scheme offers entrants into this year’s Creative Effectiveness Lions a consultation with senior, multi award-winning industry thought-leaders, strategists and analysts to help them craft a submission.

The Creative Effectiveness Lions have entry requirements and a judging process that differ from other Cannes Lions categories. The Scheme helps entrants navigate these rigors and gives them the best possible chance of success within what is viewed as the most challenging category.

Cannes Lions will introduce entrants wishing to take advantage of the Scheme to a member of the expert panel, who will provide practical, independent guidance on the structure and presentation of submissions.

Other Advisors include:
Merry Baskin - Partner, Baskin Shark Ltd
Paul Feldwick - Consultant and Author
Tracey Follows - Chair, Account Planning Group

The Creative Effectiveness Advisory Scheme is available from now until March 6 to eligible, confirmed entrants – that is, any shortlisted or winning entry from the last 3 years of the International Festival of Creativity. Access can be gained by emailing creativeeffectiveness@canneslions.com

Lions Festivals


Adicionado por : netoangel | | Tags: Relações Públicas em Marketing, CANNES LIONS, criatividade, Effectiveness, Bolsters, Lions Festivals, Hands-on Help, creative
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