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Just because brick-and-mortar stores are offline, doesn't mean they can't incorporate some digital magic.
This spring, Kate Spade began integrating a digital display system into its retail stores. Using an optical sensor, the technology creates an interactive shopping experience—every time a customer moves or touches product, the system animates to reveal branded content.
Always pushing the boundaries of retail innovation, Kate Spade recently launched pop-up storefronts for its sister brand Kate Spade Saturday. Using an over-sized touchscreen, customers could order products on the street, just as they would online.
At the 2014 Digital Forum: London, Mary Beech, Senior Vice President & Chief Marketing Officer, will reveal how Kate Spade continues to blur the lines between online and offline shopping.
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