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00:26Welcome world in Cuir à Paris
The show has moved to Hall 3, Modamont’s former home, to satisfy the demand for larger stand space from exhibitors.
445 exhibitors from 25 countries have confirmed their presence, including 43 exhibiting at the show for the first time. This represents +8% in numbers and +23% in surface area against September 2012. Amongst the regular exhibitors, the Italian contingent takes clear first place with 53% followed by French (16%) and Spanish (9%) companies. Other European countries make up 14% of exhibitors and overseas export destinations represent a further 8%, with the presence of 2 new countries, Russia and Korea. Amongst new exhibitors, we note the Spanish company and king of split leather Vidal Bosch, the French furrier Philippe Beaulieu, the Italian manufacturers of heels and soles, Tacchifficio Monti and Italsform, and the famous Dutch firm Stahl, which specialises in leather finishes.
The overhaul kicked off in February 2013 with the introduction of new stands, and has continued with the creation of a new logo and a new emblem that can be used in an infinite variety of forms. The new media campaign is centred on the show's core themes, with a "materials" visual illustrating the heart of the activity and an elegant typeface in keeping with its luxury position. A major priority for CUIR A PARIS is to forge links between its exhibitors and visitors throughout the year. The new site, which has only just gone live, sets the tone, showcasing colours, inspirations, innovations – with plenty of room for exhibitor trends and materials. Favourites can be shared on the social networks! Another new feature is the dedicated media zone, which offers the possibility to download content on request. The show entrusted the creation of its new image to Graphiquants, a graphic design agency, which can boast many prestigious projects in the cultural world.
Four themes will be developed in the trend book for Winter 14-15 along with the colours that accompany them. The Trends Gallery has been designed like a fun maze, where we move from one letter to another, from one theme to another, zigzagging around deliberately rickety structures. Building blocks, giant Lego, Kapla: colourful cubes pile up. These oversize boxes contain letters, the backdrop for the materials.
The Incube forum will be located at the heart of an enhanced range of chemical products. Designed for trend setters, the forum selects the latest technical innovations to inspire unusual creative directions.
This season, the Parcours Experts Pluriel circuit which runs through all 6 shows of Première Vision Pluriel, will take for its themes ‘Man in knitwear’ and ‘Mixed Marriage’. The exhibitors included in this circuit will be indicated in the Première Vision Pluriel show guide that is handed out to visitors of the six shows.
Forming a link between industry and craftsmanship, the Bespoke area will host ten companies with specific know-how in the leather and fur sectors, including four exhibiting here for the first time: Atelier Marion Chopineau, specialising in the carving of motifs on fur, the Jean Rousseau production unit, which makes small leather goods from exotic leathers, the Swiss designer, Silvia Cabalzar, who develops interior decoration elements and Ekceli, a company that embroiders on leather and fur.
Creation will also be in the spotlight with Intérieurs Cuir, a collective operation to promote French leathers, launched by the French Tanners and Dressers Association in partnership with 15 tanners. For its third act, Intérieurs Cuir has organised a national competition with seven French design and architecture schools on the theme of ‘Cuir Décontexté" (Decontextualised leather). The winning works will be presented at the entrance to the show.
Another support programme for creation that will be present at the show is ADC (au-delà du cuir), which was put in place by the French Footwear Association with the support of the National Leather Council and CTC (The Professional Committee for the Economic Development of Leather, Footwear and Leathergoods.) The aim of this programme is to encourage the emergence of new Footwear, Leathergoods and Services entrepreneurs, by providing them with support and advice.
Lastly, the association Toscana Promozione, in partnership with the Consortium Vera Pelle Italiana Conciata al Vegetale has selected 10 students from prestigious international fashion schools for the ‘Craft the leather’ project. The group spent a week at San Miniato, in the heart of Italy’s leather region, working with tanners specialised in vegetable tanning. Each one went away with leathers from a partner tannery to be used to create an accessories collection. The winner of the competition will be chosen at the show by a jury of industry professionals, on 18th September in the VIP Club.
CUIR A PARIS
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