| Pitti Uomo 84
is redrawing the map of contemporary menswear and of the fair itself,
focusing even more on the products and looks that are leading today’s
markets. From the brands featured in the Main Pavilion, through the
collections at Futuro Maschile, Touch! and L’Altro Uomo to I Play,
the newest addition to the roster, men’s fashions find their most
perfect, innovative and market-oriented showcase in Florence. One of the
major innovations at this edition is that Pitti W will be moving to a
strategic location on the Fortezza grounds, in ever closer synergy with
the Pitti Uomo sections presenting the most cutting-edge looks. There
will be about 1010 brands at Pitti Uomo. As proof of the fact that
Pitti Uomo is becoming increasingly international we can say that that
our foreign exhibitors – from 30 different countries – account for
nearly 40% of the vendors. This international scope is also reflected in
the buyers: of the more than 30,000 visitors who attended the last
summer edition of the fair, nearly 18,000 were buyers representing the
world’s major large and small retailers. |
Pitti W is moving to the
Fortezza da Basso! |
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"In step with the latest market trends that demand ever-earlier
presentations, over the years Pitti W has made a name for itself as the
strategic playing field for starting the game early and showing capsule
collections, installations and special projects for women’s fashions
right at the start of the season. Now, in June, Pitti W is stepping onto
a new pitch and moving to the Fortezza da Basso. The exact location
will be the Arena Strozzi, a strategic point among the sections that
present the most cutting-edge looks featured at Pitti Uomo - Futuro
Maschile, Touch! and L’Altro Uomo. This step has met with great
consensus on the part of our exhibitors. This revamped Pitti W will be
putting research and scouting in center field, with a sharp focus on the
product lines, an increasingly diversified future-oriented offering
targeting high-end boutiques and department stores. The layout, designed
by Oliviero Baldini, will include striking installations and
contaminations inspired by Vroom Pitti Vroom, the main theme for this
season’s editions of the fairs. And, the temporary events at Alternative
Set will contribute to making the atmosphere event more vibrant”.
Agostino Poletto
Deputy General Manager of Pitti Immagine |
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| Vroom Pitti Vroom |  |
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"We will be talking about motorcycles, the pleasure and passion of two
wheels the feeling of freedom and fun it is to ride and drive them. We
will talk about styles and lifestyles. Naturally, we will talk about the
clothes and accessories that are part of the biking world. Bending into
curves and pleated pants, silk and wrenches, fine linens and oil stains
on the ground, studs and sport, denim and high tech fabrics, leather,
helmets and velvets. Vroom Pitti Vroom: at Pitti Uomo, this coming June,
you will hear the roar of the bike and fashion”.
Agostino Poletto
Deputy General Manager of Pitti Immagine
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kolor
menswear Guest Designer |  |
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"Over the past few seasons kolor’s classic, distinctive fluidity and
lightness had developed into a mature project and become the heart and
soul of men’s collections that are more structured and look at the men’s
wardrobe with intelligence, precision and a touch of humor. We are
fascinated by Junichi Abe’s determination in developing his brand, and
in building a solid commercial venture on the basis of a very precise
personal inspiration that has little interest in chasing mainstream
fashion trends”
Lapo Cianchi
Pitti Immagine Director of Communications and Events
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Damir Doma
womenswear Guest Designer |
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"In his recent collections Damir Doma’s vibrant austerity and clean
lines have paved the way for a new, more colorful and sensual energy
that speaks to women’s daily lives. We are very interested in these
developments, in the way the strong initial aesthetic and cultural base
continues to leave its mark on the designer’s creative experience, yet
leaves aside self-referencing and prepares the terrain on which to meet
the market".
Lapo Cianchi
Pitti Immagine Director of Communications and Events |
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by Pitti Immagine
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