#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Stembro » 4 » WELCOME TO THE NEW WORLD OF PHILIPP PLEIN
21:04 WELCOME TO THE NEW WORLD OF PHILIPP PLEIN | |
Welcome to the world of PHILIPP PLEIN.
Fantastic, ironic, spectacular. And now the experience goes online. Today
marks the debut of the Swiss Maison’s new website: plein.com. A virtual dimension that reflects the extraordinary world created by designer Philipp Plein. The site boasts seamless social media integration
with Facebook and Twitter , the user can like or tweet
any page or specific content. One of the website’s main objectives is to
emphasize the role of social media in the promotion and proliferation of
the world of PHILIPP PLEIN. All content is designed to be shared,
from news to fashion shows, from ad campaigns to behind the scenes images.
In addition, the videogame features the figure of Mr. Plein himself, and is designed so that players can share their results via FB and Twitter, thereby creating a special community where participants can compare and compete with each other. Interactivity and spirit serving new modes of communication in the digital age. "I’m really pleased that everyone, wherever they are, can visit my world and become part of an extraordinary experience, sharing my thoughts and my desire to play, have fun and be successful!” says Philipp Plein. All content is hosted on Brownie, a CMS (content management system) developed and owned by NssFactory. This system offers major freedom in terms of site creativity and design. Credits: Agency: nssFactory Web & developer: Simon
Laudati /nssFactory Graphic & design: nssFactory
 by Logos PR
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