#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Junho » 10 » Shangri-La Hotels and Resorts and Ferrari
20:45 Shangri-La Hotels and Resorts and Ferrari | |
 Shangri-La Hotels and Resorts and Ferrari announced their partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai. The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar’s season of racing events.Through the alliance, Shangri-La’s global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes: a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world. As part of the branding execution, Shangri-La’s logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship. Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group’s distinguished hotels and resorts. In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La’s China hotels are located. Ferrari Challenge Schedule 2014 Ferrari Challenge Asia Pacific Series 23 Feb Sepang (near Kuala Lumpur) 13 April Sydney 8 June Shanghai 20 July Inje 14 September Fuji (near Tokyo) 2 November Sepang 3-6 December Finali Mondiali (in Abu Dhabi) Ferrari Challenge Europe Series 4-6 April Monza 16-18 May Mugello 20-22 June Brno 18-20 July Portimao 12-14 September Silverstone (near London) 24-26 October Istanbul 3-6 December Finali Mondiali (in Abu Dhabi) *Destinations in bold are cities where, or nearby, there is a Shangri-La hotel. by #Shangri-La Hotels and Resorts | |
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