Première Brasil, jeans, ecologia e um Mundo de novidades
Os jeans ecologicamente corretos, produzidos no Brasil, são
destaques na segunda edição do Première Brasil
A feira que acontece nos dias 21 e 22 de julho, traz as mais
recentes evoluções em tecidos, fios, fibras e acessórios da indústria têxtil
A grande novidade dessa edição é o lançamento de uma linha denim
ECOfriend que respeita o meio ambiente em todo seu ciclo produtivo. O projeto
da denovo®, expositora do Première Brasil, se baseia em três valores
fundamentais: Qualidade, Eficiência e Sustentabilidade. São eles que permeiam
todas atitudes e etapas do ciclo de transformação, da matéria-prima ao produto
final e as linhas que serão apresentadas no evento agregam valor aos produtos
finais.
O "JEANS 100% RECICLADO” da denovo® é um tecido de alta
qualidade que não necessita de lavagem industrial (em sua etapa final), isso
significa uma grande economia de água e energia. Sem essa etapa, também não
contempla a utilização de materiais tóxicos no tecido, que em muitos casos
provocam alergias e podem acabar em afluentes contaminando as águas dos rios e
lençóis freáticos.
O processo produtivo começa na logística reversa dos
resíduos, sejam tecidos provindos dos confeccionistas ou seja a garrafa PET ,
embalagem responsável por 30% dos resíduos sólidos coletados nos municípios
brasileiros, ou seja, a produção denovo® transforma o que é resíduo em produtos
de qualidade. Os produtos são tintos, e a etapa de tingimento é
eliminada, economizando água, energia, e os amaciantes usados são naturais.
No "JEANS 100% RECICLADO”, a vantagem é ainda maior, pois
como a base do jeans é composta de retalhos de outros jeans de qualidade, não é
usado tingimento e o jeans não é engomado, ou seja, não precisa de lavagem
industrial para desengomar o mesmo. O tecido jeans como a denovo® entrega
está pronto para fechar a peça final .
PREMIERE BRAZIL reaches its second edition as a
reference for the sector of textile industry in Latin America Première Vision, the world
leader in organizing events textiles, based in France, and Brazil Fagga events
held the second edition of Premiere Brazil one of the main halls of the Latin
American textile industry, in 21 and July 22, at the Transamerica Expo Center in St. Paul. The launch event of the
collection Fall / Winter 2011 (fabrics, yarns, fibers and accessories) is a
joint venture between Première Vision and Fagga Events, which has in its
portfolio of 25 large national fairs. For the second edition, the
event expects to receive the best exhibitors from the world of creation and
also the visit of top professionals from all over Latin
America. The Premiere Brazil will be a
showcase of fabrics, colors and styles. Jacques Brunel, CEO of Premiere
Vision, explains that the performance hall offers Latin American alignment with
the international fashion calendar of the present, with one year in advance,
the range of colors and fabrics for the collection Autumn / Winter 2011. Also according to Brunel, the
first Brazilian version of the event helped reinforce the perception on
strengthening the market and the textile sector in Latin America, pointing to Brazil as a
starting point for expansion. Andreia Repsold, vice president
of Fagga Events, celebrates the success of the January issue of Premiere Brazil
and highlights the importance of an event of this size to include the country
in the international calendar in the textile industry. "It exceeded our
expectations. Brazil has shown its strength with large companies
exhibiting and attracted visits from a highly qualified audience. " According to data from ABIT
(Brazilian Textile Industry Association), there are over 30,000 companies in
the textile and apparel sectors, which generate about 8 million jobs, both
direct and indirect. The
Association also points to Brazil
among the top ten markets in the textile industry worldwide and among the top
five producers of food preparation. With this, the Brazilian textile
exports surpass imports for business growth. A structure for different
universes The Hall Premiere Brazil is
divided into five worlds, following the pattern of presentation of the fair in Paris. According Andréia Repsold,
sectors per cluster areas facilitates the organization of exhibitors and
optimizes the time of access to buyers. "Each universe has its own
atmosphere and brings in the same space all booths for topics of
interest," said the vice president of Fagga Events. Anyone searching for news on
jeans, denim, cotton and laundries can check the options in the universe Denim
& Sportswear, which still shows the new textile accessories suited for this
segment. The universe dedicated to urban
fashion and formal composed of wool, alpaca and tricoline is within City &
Glam. A sophisticated fashion with
fine fabrics such as silks, satins, lace, embroidery and taffeta is also found
in this space. Suppliers of yarns and fibers
present their innovations in the universe Yarns & Fibers. Already Space Designs is focused
on textile design for print, jacquard, knitting worked, etc.. While the rows of buttons,
zippers and trims too focused on Accessories. Information for Première Vision
Fashion: Forum A single area of fashion,
especially prepared by Première Vision team for the event. An original set design, which
shows the trends for the season by the selection of products from exhibitors,
who disclose the trends of fabrics, colors, finishes. Visitors get a real bath of
fashion and out of space filled with information to create your collection.
Fashion Conference In addition to stage exhibitions
of textiles, the Premiere Brazil follows the expertise of Première Vision and
promotes a rich information content of fashion. A daily presentation of the
Conference on Fashion colors, structures and behaviors of autumn / winter 2011
will be led by fashion director of Premiere Vision, Pascaline Wilhelm. , Abest (Brazilian Association
of Fashion Designers) TexBrasil, SindTextil.
SERVICE Premiere Brazil Date: July 21 and 22, 2010 -
Wednesday and Thursday Time: from 10:00 a.m. to 7:00
p.m. Venue: Transamerica Expo Center
São Paulo - Avenida Dr. Mário Villas Boas Rodrigues, 387, Santo Amaro Information: premierebrasil@fagga.com.br - Tickets: (free for fashion
Professionals previously registered - subject to approval)
