15:14PERFUMES AND WORDS IN THE LIMELIGHT IN FLORENCE by #PittiImmagine
An exceptional observatory with its sights set on the world of olfactory culture, Fragranze showcases the most exclusive, high-quality craft fragrances, body-care and wellness products, cosmetics and sophisticated scented accessories by over 200 of the most qualified brands on the world scene.
The fair’s new layout is inspired by the theme Profumi & Parole [Perfumes and Words]: an ideal journey dedicated to the dialogue between perfumes and the words that poets and writers have used to narrate the same which will accompany the visitors around the fair using graphics and video screenings. The fair’s special sections will also be returning: SPRING, the area for new names and young fragrance brands; and CHARMS, the space that showcases a unique selection of proposals from the accessories planet.
This edition's special projects include:
VERBA OLENT. Viaggio nella letteratura del profumo
Fragrances and smells have permeated western literature over the centuries : a secret trail of a highly emotional intensity, a common olfactory thread expressing passion, nostalgia ,social judgment, mysticism. From the Bible to Baudelaire, from Shakespeare to Pascoli, the most neglected and mysterious of the senses sketches characters, transmits emotions, evokes memories, recounts the past: it is used to say the intangible, the invisible, the unutterable.
At this edition Pitti Fragranze will present the project-installation VERBA OLENT. Viaggio nella letteratura del profumo: a passionate journey through the myriad nuances of literary perfume or scented literature. A project curated by Giovanna Zucconi, journalist, television and radio presenter and the heart of Serra&Fonseca, a brand that explores the connections between perfume and literature, art and design.
All of this will be accompanied by a rich calendar of events, premieres and presentations that, over the three days of Fragranze, will bring all the top names in contemporary perfumery d’auteur to Florence.
by #Pitti Immagine
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