#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Janeiro » 22 » H&M launches Garment Collecting
10:27 H&M launches Garment Collecting | |
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Vanessa
Paradis is the face of Conscious at H&M this spring, wearing pieces in the
campaign that are both on-trend and also more-sustainable. It is all part of
H&M’s ongoing commitment to a more sustainable fashion future, showing that
the best fashion can be made from Conscious materials. The pieces are part of a
collection full of optimism for spring, with romantic styles like a
floor-length dress alongside sporty shapes such as a cropped jumpsuit and a
tropical print T-shirt dress. There are accessories too, such as ankle-strap
heels, and the entire collection is made from more sustainable materials, such
as organic cotton, recycled polyester, and Tencel. The full
women’s collection will be available in H&M stores worldwide as well as
online from end of March, alongside Conscious collections for Men - blazers,
chinos, Ikat print shirts and shorts – as well as fun prints for kids and
babies. Coinciding
with the campaign will be the launch of a Conscious garment collecting action
at H&M. Customers will be able to bring any unwanted garments from any
label to selected stores, and in return for each bag receive an H&M
voucher, to a maximum of two bags per customer per day. H&M is the first
store to encourage garment return on this scale, in an effort to prevent
clothing from going to landfill.   Press/image
H&M
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