#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Junho » 16 » A. Lange & Söhne presents "Black Magic"
18:05
A. Lange & Söhne presents "Black Magic"
The classic colour for festive occasions has triggered many a revolution – in the realms of fashion or art, for instance. But black can have many other meanings and functions. Five black timepieces by A. Lange & Söhne juxtapose with black objects to showcase the fascinating facets of the darkest of all colours.
In 1915, a black square with a side length of 79 cm launched a revolution in the art world. Eleven years after Kazimir Malevich’s foray into avant-garde art, the little black dress by Coco Chanel caused an éclat in the realm of fashion. It was dubbed "the uniform for all women of taste” and is still referred to that way. The examples illustrate: black has the potential for icon status. It is a designer’s favourite colour because it highlights the pure underlying form. Equally, it can have a technical function. Photographers prefer black cameras because they produce no reflections. And in a wristwatch, a black dial combined with bright markers or luminous displays assures high contrast and good legibility.
In the dialogue with hand-picked black objects, A. Lange & Söhne timepieces present both sides of the darkest of all colours – the aesthetic one and the technical one:
Black wins: Beneath the black dial of the model GRAND LANGE 1 in a noble white-gold case, the L095.2 manufacture calibre parades the ultimate in artisanship. Just like the king in chess. Skilfully crafted by a master of the trade, the figure was inspired by the filigreed woodturning works by Egidius Lobenigk and Georg Wecker in the 16th century that can still be admired in the Green Vault museum in Dresden.
Black and white: The camera in the background is reminiscent of the many pioneering mechanical accomp-lishments that originated in Saxony. The first camera for 35-mm perforated film was built here in 1932. It was followed four years later by the world’s first single-lens reflex camera. Exposure times as short as a thousandth of a second gave rise to masterpieces in black-and-white photography. The digital display of the model LANGE ZEITWERK also switches in fractions of a second with a gentle click. A patented constant-force escapement makes this possible.
Black on black: The history of ink, which began 5000 years ago in Egypt, is the quest for the most contrast-rich colour with the best opacity. Ink with black pigments comes closest to this ideal. Today, nanotechnology can take credit for a "Super Black” that absorbs 99.6 per cent of the light. Against such a background, the luminous outsize date of the GRAND LANGE 1 "Lumen” would shine as brightly as the celestial canopy above the Atacama Desert.
Black discs: Vinyl records are experiencing a renaissance. For music enthusiasts, what counts is not the haptic experience of the black round with its large cover and liner notes. It’s the mechanical sampling of the spiral groove that creates a richly detailed, three-dimensional sound-scape as in a concert hall. In the model DATOGRAPH UP/DOWN, the aesthetic thrill lies not only in the relief structure of the fine azuré grooves on the bright subsidiary dials. Lange’s calibre L951.6 ranks among connoisseurs as the technically most advanced and beautiful chrono-graph movement.

https://pbs.twimg.com/media/BM04Z0fCEAEE4mV.jpg
 
By A. Lange & Söhne
Categoria: #Desejos | Visualizações: 452 | Adicionado por : netoangel | Tags: colours, black magic, Darkest, fascinating, timepiece, A. Lange & Söhne, showcases, facets | Ranking: 5.0/1
Total de comentários: 0
avatar
tweet wall for events

Relações Públicas Internacionais em Moda e Marketing de Guerrilha

https://mts0.google.com/vt/data=dNIm6hApM8tCvyLTqINlPVCpSbU-sd8deZHrlf-oLjKXL-nOhDAOwlOQj7e4Syd7GeJdOW6ZhDVVrZ_Du9OEqs84cPRRXw2TmL_luQc


Neto Angel - Relações Públicas I Digital Fashion Specialist 
tel: +55(11) 98459.5896 São Paulo - Capital
http://angelnews.at.ua/relacoes_publicas_digitais.pdf
SEO-PING
Agência Digital de Relações Públicas & Marketing Digitais by Angel News