RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Giving has a way of making people feel good. Now, when you purchase a Nordstrom Gift Card, you can feel even better about the gift you give because Nordstrom is donating one percent of every Gift Card sale to local nonprofits in the U.S., Puerto Rico and Canada.

"As a company we've focused on giving back to the communities that support us, so we're really excited that through this new gift card giving program, we have an even bigger opportunity to do more," said Jamie Nordstrom, president of stores for Nordstrom, Inc. "When a customer buys a gift card this Mother's Day and beyond, we hope they'll feel good knowing that the gift they're giving is a part of Nordstrom helping some great non-profit organizations do amazing things for their communities."

Nordstrom will use funds from gift card sales to support two giving programs: Nordstrom-directed corporate contributions and a newly-launched Employee Charitable Match program. Each year for the last 40-plus years, hundreds of organizations (from thousands that apply) are selected to receive cash grants from Nordstrom. Though the company supports a variety of programs and organizations, it primarily focuses its giving on efforts aimed at taking care of kids and empowering youth. Funds from the Nordstrom Gift Card program will also support the company's new Employee Charitable Match program. Launching in summer 2015.

"Giving back to the communities we serve has long been a tradition for us here at Nordstrom," Nordstrom continued. "Tying our company's commitment to giving back to our gift cards is a great way for us to further demonstrate to our customers, our employees and those who receive a Nordstrom Gift Card that we are a company that is invested in the long term health of our communities. We can't wait to see how our efforts are making an impact, hopefully for years to come."

To buy a Nordstrom gift card, visit nordstrom.com/giftcard. To learn more about organizations Nordstrom supports, the online application process for donations and other ways the company gives back, visit nordstromcares.com.

#Nordstrom

Japan Airlines (JAL) announced it has developed an app for Apple Watch that will make it even more convenient for customers to obtain important travel information, check flight status on the go and check-in at the gate.

Tailored specifically for Apple Watch, the JAL Countdown app provides passengers with timely information about domestic flights - including flight status and boarding gate details - as well as boarding procedures and notifications at the airport.

To better serve the diverse needs of customers, JAL worked with IBM Interactive Experience, the world's largest digital agency, to support the development and design of the new app. IBM's user- centered design approach and use of big data helped to create a customer experience as unique as Apple Watch.

By tapping notifications delivered on Apple Watch, passengers can check gate details, flight status and boarding times on their wrist. Passengers can also countdown the exact time to their flight in increments of ten minutes, giving them worry-free time to shop, eat or relax before their flight. With a two dimensional QR code, passengers can board flights, go through security check points and enter airport lounges right from their Apple Watch.

The JAL Countdown app will provide users with three design options as it counts down the departure time. To take advantage of the Apple Watch's customization capabilities, JAL Countdown displays images to depict upcoming activity, such as an animated plane taking off when it's time for departure.

JAL will continue to take efforts for expanding services to help passengers go on board more speedy and smoothly. The JAL Countdown app will provide support for greater ease for your next JAL flight.

The JAL Countdown Apple Watch APP will be available on the Apple Watch App Store on April 24, 2015. The JAL Countdown app for iPhone is available today from the App Store.

#jal